After a look at the first draft of the
website, I made a list of suggestions and possible improvements in my handy
dandy notebook (sorry, but I just had to include that reference for all of you Blue’s Clues fanatics). When I had
looked at the current site, I made a similar list, evaluating each web page and
its content.
Now it was the newbie’s turn to be
improved. The list ranged from picture quality, font consistency, and overall layout
to inactive links, loading times, and scroll-down features. My favorite aspect
of the new site is the clean and modernized look/layout, without being too
flashy or loud, which I find is unfortunately the case for some business
websites.
On another note, the aspect of the site
that needs the most improvement, in my opinion, is the Testimonials page, which
appears unprofessional and lacks much substance, seems “inactive”. I brought
this up to Ms. Vaidya, and she suggested that I look at other business sites,
especially Marvin Medisoft’s competition, to see what features were appealing.
Upon this, I discovered that these sites included client logos in proximity to
their testimonials, or on separate “Our Clients” pages, and I really liked how
it looked.
Later, Ms. Vaidya sent me a list of
current clients, and I proceeded to search online for their respective websites
and logos. I copied and pasted around thirty-five client logos onto a Word doc
and sent that to the designer to add to the testimonials and rename the page
“Current Clients & Testimonials”.
I plan to continue this website project
until our requests are seen to (hopefully, ASAP).
Meanwhile, I’ve been continuing my
secretarial duties as well as looking at other TPN products that rival those of
Marvin Medisoft’s just to get an idea of the competition from an outsider’s
perspective as well as from a business intern’s point of view. I will
definitely go into more detail about this in one of my future posts.
Hope you all have a good week!
Mia Lu
Sounds like you've been quite busy bossing this web developer around ;) In all seriousness though, when do you think the website will be completed? I would love to see the finished product!
ReplyDeleteAs of now, it's about ready to be launched. I will link the website in another post, though it is the same domain name as the original. :)
DeleteYou mentioned Marvin Mediasoft's competition, who is Mediasoft competing with, and how cutthroat is this market?
ReplyDeleteMarvin Medisoft has a number of competitors, including B. Braun Medical, Baxter, CPR Plus, Apex Custom Software, and Monterey Medical Solutions, which also reach a niche market.
DeleteFrom what I understand about the business, since Marvin Medisoft only produces a specific product, it is difficult to compete with other companies, especially since they are much larger and have been established for a longer time. Also, many of the competitor products have already been implemented within hospitals, and it is difficult to introduce TPN2000 into their systems.
What features of Marvin Mediasoft are your trying to highlight after eyeing the competition?
ReplyDeleteAre there any other aspects of the competition's layout that you would want to incorporate/avoid for Marvin Medisoft's website?
ReplyDeleteGreat question!
DeleteOther than the client logos and testimonials that I observed from their websites, I didn't see anything that Marvin Medisoft did not already include on the original website. However, some of their page layouts are a bit too busy with product information, so hopefully, the new site won't be as cluttered.