Navigating the Social Scene

I’ll admit it, I’m not familiar with the world of social media in the slightest. My friends and classmates, who try to convince me to join the scene, have not yet succeeded. I even disabled my Google Plus account because I rarely used it (maybe once a year, at the most).

However, for this project, I have been given access to Marvin Medisoft’s Facebook, Twitter, and LinkedIn accounts to perform research and analysis. The first thing I noticed was that social media are extremely busy, in layout and in content. This did not surprise me, but I was still a bit overwhelmed by the material. I also realized how dedicated users are in terms of consistency and content. It must take great effort (especially for small businesses) to remain noticed by others in a scene where so much is going on. Kudos to everyone who keeps up with it!

Becoming familiar with this social media scene definitely pertains to my upcoming tasks as an intern. I plan to outline strategies for three of Marvin Medisoft’s existing media (Facebook, LinkedIn, and Twitter) with a goal to inform and educate, as opposed to direct advertising. By isolating them and determining which content to post on each, I will be able to categorize the information and aim this towards target audiences.

With that in mind, I myself am interested to continue research on social media and the power they can have for small businesses.

Stay social!

Mia Lu

An Intern's First Impressions

First day of interning with Marvin Medisoft!

It felt strange to pass BASIS Scottsdale and not walk through its doors, but I soon found myself at my first internship and the beginning of the last stretch.

Today, I met with Ms. Vaidya and we discussed research goals and plans for the duration of the project. 

We agreed that the first objective is to determine which social media would be best to use to market TPN 2000 and draw more viewers to Marvin Medisoft. We took a look at the business’s LinkedIn, Facebook, and Twitter pages to note current activity and followers. For the purposes of this research project, I will be observing and monitoring these specific social media and will try to avoid much additional media, which may make everything more complicated.

Another aspect of this project is the actual content on the social media pages, which will most likely incorporate product information as well as general details about neonatal nutrition. Hopefully, this awareness will increase traffic to Marvin Medisoft’s social media as well as its website, which may even be updated.

As of now, it seems like an overwhelming task for a ten-week period, but I’m hoping my organizational skills will come in handy for this project.

More to come soon,

Mia Lu